Many Australian food and agribusinesses have the brands and products which are in demand and have the potential to succeed in export markets – but lack the time, resources and international network required.

For the first time, we’re offering the opportunity to access our highly respected and experienced market development directors. At a fraction of the cost of a full-time employee, this service provides you with a wealth of international market knowledge, commercial acumen and buyer networks that will drive positive export sales results for food and agriculture businesses of all sizes.

Together, our Market Development Director Service will help you to identify and enter new markets, grow existing markets and ensure profitable outcomes.

Service Inclusions

Where you play and how well you execute your strategy matter the most for business growth. Get practical support from our Market Development Directors with over 40 years of experience in the F&B and agribusiness industry across South East Asia, Northern Asia, the Middle East, the USA and here in Australia. The service is tailored for your business to support growth domestically and globally.

The targeted insights from the Market Development Directors allow for nuanced analysis, sustainable strategy development and positive business outcomes.

1. Identify the markets that present the best commercial opportunity for your business based on current and detailed competitor analysis, consumer, channel and category trends, category and trade data, and market access requirements.
2. Engage the channels (distribution, retail, foodservice, e-commerce, industrial, private label and traders) that will maximise your market potential. 
3. Develop the export pricing models to deliver optimal volume and value outcomes for each market.
4. Design market-specific pitch decks that highlight your brand’s USP to attract buyer interest.
5. Pre-qualify buyers based on sales/distribution capabilities, and brands represented.
6. Negotiate pricing, KPI’s, activation programmes, etc.
7. Facilitate market compliance and registration.
8. Initiate sales orders and audit buyer performance across all agreed KPI metrics.
9. Inform new product development opportunities.
10. Maintain transparent and open communication to align export market development engagement with your commercial objectives and long term export success.